THINKING ALOUD

When AI agents haggle, who gets stuck with the bill?

The technology promising to save us money could escalate a costly arms race between shoppers and businesses

Summarise
    • US retailers use AI for “surveillance pricing” to find out which consumers will go or stay at given price points.
    • US retailers use AI for “surveillance pricing” to find out which consumers will go or stay at given price points. PHOTO: PIXABAY
    Joyce Hooi
    Published Tue, Nov 10, 2026 · 07:00 AM

    MY BURGEONING partnership with my artificial intelligence agent, Meta’s newly launched Muse, has hit a snag.

    The eager assistant had found me a plan from my existing Internet service provider (ISP) that is similar to my current one, but cheaper.

    So, it asked me if I wanted it to call my ISP’s customer service hotline and “ask for the retention team”, with the aim of lowering my Internet bill.