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Whither the strength of the Fifa brand?

Can the football governing body build another great game following its split with EA Sports, its decades-long partner for the most successful video game franchise of all time?

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    • Will the FIFA branding be big enough to produce another successful game with a new gaming studio?
    • Will the FIFA branding be big enough to produce another successful game with a new gaming studio? REUTERS

    DeeperDive is a beta AI feature. Refer to full articles for the facts.

    Ben Lenihan and Joel Hanrahan

    Published Fri, Dec 2, 2022 · 02:00 PM

    WHEN a brand has had zero competition for 30 years, it can make strange decisions.

    Back in May, the football governing body Fifa and the gaming studio EA Sports announced they would be parting ways and no longer creating fresh versions of the enormously popular football game franchise Fifa.

    A final edition of this franchise called Fifa 23 was released in September 2022. There will be no Fifa 24 next year, at least not under the present commercial relationship.

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