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Why petulant oligarchs rule our world

The cult of the genius entrepreneur has done a lot of damage

    • The sales and especially the market value of Elon Musk's companies depend at least in part on the strength of his personal brand.
    • The sales and especially the market value of Elon Musk's companies depend at least in part on the strength of his personal brand. REUTERS
    Published Tue, Dec 20, 2022 · 01:45 PM

    SOME years ago – I think it was 2015 – I got a quick lesson in how easy it is to become a horrible person. I was a featured speaker at a conference in Sao Paulo, Brazil, and my arrival flight was badly delayed. The organisers, worried that I would miss my slot thanks to the city’s notorious traffic, arranged to have me met at the airport and flown directly to the hotel’s roof by helicopter.

    Then, when the conference was over, there was a car waiting to take me back to the airport. And just for a minute I found myself thinking, “What? I have to take a car?”

    By the way, in real life I mostly get around on the subway.

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