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Workers could be the ones to regulate AI 

As tech titans and lawmakers argue, the Hollywood writers’ strike has shown how employees can set the rules

    • A picket line outside of Netflix's office in Los Angeles, California, on Sep 27, 2023. The Writers Guild of America, on strike since early May, managed to secure new rules around how the entertainment industry can, and can’t, use AI.
    • A picket line outside of Netflix's office in Los Angeles, California, on Sep 27, 2023. The Writers Guild of America, on strike since early May, managed to secure new rules around how the entertainment industry can, and can’t, use AI. PHOTO: AFP
    Published Mon, Oct 2, 2023 · 03:54 PM

    THE debate about who should regulate artificial intelligence has been very top down. Tech titans say they want elected officials to set limits. But Washington had a hard enough time keeping up with targeted advertising and surveillance capitalism. Individual US states have AI regulatory proposals – often corresponding to the big industrial use cases in their areas. European and Chinese authorities are working on ideas, too.

    Nobody fully understands the capacities of the new technology, though, which makes it difficult to find the perfect, purpose-built solution.

    But one group has just made big progress on constructing some new guard rails – the Writers Guild of America, which represents those striking Hollywood writers who just cut a deal to go back to work. Along with higher wages and residuals and staff minimums, the writers got something arguably even more important: new rules around how the entertainment industry can, and can’t, use AI.

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