WHEN it comes to generative artificial intelligence (AI), are we sprinting before we can walk?

Over the first half of 2023, another epidemic has taken the world by storm, one the Wall Street Journal terms the “ChatGPT fever”. But a recent Salesforce study has found that while three in five people already use generative AI at work, a larger percentage of leaders don’t think their organisations are ready to use it or know how to get the most value out of it.

That is not to say we should stop exploring the incredible opportunities generative AI offers. Rather, it’s a call for a more systematic approach. Before we can tap into the full potential of large language models and machine learning, we need to first invest in a strong foundation for our people, processes, and technology.