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Analytics is new mantra in data management

As computers track, store and process everything that we do, there is a need to capture data and convert it into metrics that can lead to meaningful action.

WE LIVE in an environment infested with data. There is big data (and by corollary, small data) but data is not tantamount to insight and more significantly, data does not mean "measure". Management guru Peter Drucker said: "If you can't measure it, you can't improve it". That begs the question:

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