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Beware the pitfalls of digital marketing

Online it's like for like, follow me follow you . . . but what does this have to do with influencing genuine consumers?

From Cleopatra to Chanel, the world's best brands have always been sold on the basis of desire and feelings, intangible emotions that are impossible to quantify.

THE quantity versus quality equation is an age-old conundrum. As out-at-elbow students devouring cheap stomach-roiling buffets that had us floating to the ceiling each night bloated with gas, the logic against small savoury meals served on clean china was simple. Quality is expensive. Like the...

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