JUST over 10 years ago, the Apple iPhone was introduced. It has revolutionised our world in ways we could not expect, including heralding an applications-driven ecosystem. And over the decade, much has changed in the way we interact with applications (better known as apps).

Today, apps are at the heart of every engagement and innovation. In our highly competitive and dynamic Asia, mobile and smart devices are shaping the next frontier of business opportunities and growth. In fact, Asia continues to dominate the app world, with the average smartphone user using at least six apps daily. They are undoubtedly transforming business models, operations and engagements - with the facets of speed, intelligence and security key to shaping an organisation's success.

APPS THE NEW NORMAL