Corporate Social Responsibility in the era of big data

CORPORATE social responsibility (CSR) has become quite the catchphrase, so often bandied about by companies that it seems at times to be devoid of meaning. At its core, the laudable goal of CSR is that companies must not merely be profit-driven, but should see themselves as corporate citizens with a responsibility toward the societies from which they derive capital gains. Companies often engage in high-visibility CSR efforts that can attract the most favourable media attention, helping them develop a positive reputation with their multiple stakeholders.

These CSR efforts can take the form of large-scale charity drives, the launch of new pro…