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Corporate Social Responsibility in the era of big data

Companies would do well to bear in mind issues of sustainability and ethicality, and look beyond their bottom lines to focus on the long road.

Facebook's recent launch of Messenger for Kids in the US was greeted with much consternation. Critics swiftly argued that the firm was pushing its consumer demographic ever lower through this new initiative.

CORPORATE social responsibility (CSR) has become quite the catchphrase, so often bandied about by companies that it seems at times to be devoid of meaning. At its core, the laudable goal of CSR is that companies must not merely be profit-driven, but should see themselves as corporate citizens...

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