Covid-19 and tech has changed culture consumption

COVID-19 has catalysed a fundamental shift in the way we do business - the way people work, the way organisations run, and interestingly, the business of art and culture. Over a third of the global population has participated in some kind of lockdown measure to fight the spread of the pandemic, and many borders remain closed. In response, virtual travel and experiences have grown in popularity as people seek more activities and experiences they can perform safely from home.

Online searches for just Google Arts and Culture - an app that connects 2,000 cultural institutions in 80 countries around the world - quadrupled in March. Our connected world is bridging the gaps between people but also between art and technology, showing how technology can be a force for art, culture and preservation.

The cloud takes the stage