Cracking the customer loyalty code in a mobile-first world

IMAGINE you were a small business owner selling coffee at an office building with thousands of employees. Day in, day out, they get their morning coffee or afternoon fix from your store, but you wonder if there is a better way to expand the reach and awareness of your brand. From letting everyone in the building know about your cream cheese bagels and the home-made iced teas, to offering discounts to the loyal fan base that you have amassed, there must be a better way than leaflets and word of mouth.

This is what keeps you up at night. And you won't be alone. Here in Singapore, SMEs are the backbone of the economy, making up 99 per cent of our enterprises, employing two-thirds of our workforce, and accounting for about half of Singapore's gross domestic product (GDP). It is therefore critical that we help our SMEs succeed - and we can do that by helping them better reach, relate and stay relevant to their customers.

Cracking the customer loyalty code - trends make a difference