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Cracking the customer loyalty code in a mobile-first world

For brands to cut through the clutter and make a real difference, tapping into the rise of vicinity-driven rewards can reap the most returns.

Pizza Hut worked with O2 in the UK to push out targeted offers. Half-mile geofences were designated around approximately 340 Pizza Hut locations across the UK, and SMS messages of deals were sent to the target audience.

IMAGINE you were a small business owner selling coffee at an office building with thousands of employees. Day in, day out, they get their morning coffee or afternoon fix from your store, but you wonder if there is a better way to expand the reach and awareness of your brand. From letting...

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