You are here


Customers still want banking experts, not an app of all trades

Although most research points to the readiness of customers to try virtual banking, it remains to be seen the extent to which that translates into reality, particularly as most customers still prefer to speak to a banking expert in person when they open an account, or if they have a query or a problem.

WHEN it comes to personal finance, customer trust is driven by expert relationships, not platform transactions. With multiple technology players crossing over into the financial services industry of late, we are witnessing a new breed of digital conglomerates - the GEs of the 21st century, if...

Market voices on: