Unlock Indoor Stadium's branding value

THE decision makers got it largely right in the way they eventually awarded the naming rights to the new $1.33 billion Singapore Sports Hub last week, as OCBC Bank made history in clinching a landmark deal worth in excess of $50 million for the next 15 years.

The local bank fended off competition from several other major corporates to seal the largest sports sponsorship deal in Singapore to date. OCBC…