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Eight ways Asean consumer habits will change by 2030

From having digital ubiquity to convenience as the new currency, Asean is poised to become a dramatic consumption opportunity.

80 per cent of Indonesia's consumers prefer local brands to global brands, especially in food categories. The trend will continue, even in times of crisis, as communities look to #SupportLocal.

WHILE Covid-19 will cause a significant economic impact with potential gross domestic product (GDP) contractions in 2020 and likely spilling over to 2021, the long-term fundamentals of the 10 Association of Southeast Asian Nations (Asean) member states are on the cusp of a tremendous leap...

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