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Eight ways Asean consumer habits will change by 2030

From having digital ubiquity to convenience as the new currency, Asean is poised to become a dramatic consumption opportunity.

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80 per cent of Indonesia's consumers prefer local brands to global brands, especially in food categories. The trend will continue, even in times of crisis, as communities look to #SupportLocal.

WHILE Covid-19 will cause a significant economic impact with potential gross domestic product (GDP) contractions in 2020 and likely spilling over to 2021, the long-term fundamentals of the 10 Association of Southeast Asian Nations (Asean) member states are on the cusp of a tremendous leap...

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