Exercise 'creative intelligence' to reap ROI on Big Data

THE immensity of Big Data is undeniable. When almost everything we do leaves a digital trace, our ability to capture, store and analyse data seems almost infinite. We generate more than 2.5 billion gigabytes of data each day, which, thanks to rapidly evolving data processing techniques, is providing businesses with a way to stay more agile by answering questions that were previously considered beyond our reach, using analytics to create valuable insights to facilitate intelligent decision-making.

Given our rapidly-evolving ability to consolidate, structure and extract valuable actionable insight from enormous data se…