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Grab uses data as key weapon to beat Uber

Other Asian firms can also become giant killers by developing a data-driven culture to derive insights and uncover new opportunities.

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Grab's success was driven by how it used data - making it central to decisions across the business, from refining algorithms to building better promotions.

"IT WAS something I dreamt about, for sure," said Grab co-founder and CEO Anthony Tan as he shared his desire to defeat ride-hailing giant Uber in an interview earlier this year. At one point, this certainly would have sounded like a pipedream - so when the takeover was announced in March, it...

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