How European and Asian firms grow
The globalisation strategies for Asian family firms differ greatly from their Western counterparts.
ASIAN family firms are becoming increasingly prominent players in global markets, but their strategies for globalisation differ greatly from those of their Western counterparts.
Will they meet in head-on competition, and, if they do, how can they win?
Sectors such as maritime services are replete with family-run firms the world over. Depending on where they are from, there are immense differences in how firms compete.
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