How European and Asian firms grow
The globalisation strategies for Asian family firms differ greatly from their Western counterparts.
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ASIAN family firms are becoming increasingly prominent players in global markets, but their strategies for globalisation differ greatly from those of their Western counterparts.
Will they meet in head-on competition, and, if they do, how can they win?
Sectors such as maritime services are replete with family-run firms the world over. Depending on where they are from, there are immense differences in how firms compete.
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