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It's time for businesses to build a 'we economy'

The widespread use of digital devices paves the way for businesses to jointly offer connected suites of services people want. By Jon Allaway and Nick Taylor

INSTANT GRATIFICATION: The 'we economy' will tap into our frenetic pace and our expectation of more services from our devices at all times. Companies that opt out of acknowledging this risk becoming anachronisms.

DO you place your phone next to you on the dinner table at a restaurant and sometimes sneak a peek between servings? Does your child watch television while simultaneously playing video games on a tablet or smartphone? Have you foregone an alarm clock, flashlight and calculator as machines of a...

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