Marketing - the guardian of business reputation

Published Tue, Sep 15, 2020 · 09:50 PM

MANY a global breakthrough in innovation, technology and humanity has been achieved in the aftermath of a crisis or in a race to win against the odds. As we face a second wave of Covid-19 infections around the world, businesses may need to step back from the edge and be sure they have not missed the opportunity to accelerate and grow by sleepwalking into a state of hibernation.

The disruption caused by Covid-19 is most certainly a catalyst for change and innovation, with governments and the private sector alike needing to react rapidly to solve social and economic problems. As the older generation has been forced to adapt to a more digital life, we are suddenly faced with a new reality: our parents and even grandparents have suddenly become digital millennials - shopping, communicating, working, and learning online. A large proportion of society, usually more comfortable going to the off…