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Online reviews: Trick that sways consumers

Research reveals how brain works to trust the advice from total strangers.

It's not necessarily a conscious belief that advice from similar people is more valid but rather a subconscious feeling that advice from similar people feels right.

ONLINE reviews are now more important than ever before. According to a survey by search marketing company BrightLocal, 88 per cent of consumers trust online reviews as much as a personal recommendation and an astonishing 90 per cent state that they influence their buying decisions - despite the...

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