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Power liberalisation: User experience is key

The Open Electricity Market creates tons of opportunities for energy providers to offer bundled packages of services to consumers, but these need to be easy to understand.

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A poster at a train station announcing the liberalisation of Singapore's energy market, which will open up options for consumers to pick the provider that best meets their needs.

In the final quarter of 2018, Singapore will take the final step in its Open Electricity Market (OEM) journey, which began in 2001, to fully liberalise the energy market for all customers. For the first time, consumers in Singapore can decide on the electricity provider that best meets their

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