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Riding the momentum of e-commerce

Kimberly-Clark shares five lessons that have allowed it to move quickly, overcome difficulties, and scale up in the Asia-Pacific.

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E-COMMERCE IN ASIA: E-commerce offers consumers new advantages in shopping. For businesses to profit from these benefits, they can study the insights gained by Kimberly-Clark in Asia.

WHILE shopping has long been synonymous with the world-famous Orchard Road in Singapore or Xintiandi in Shanghai, it is rapidly taking on a different form across the Asia-Pacific. Beyond just browsing from aisle to aisle, consumers in the region are now also spending more time clicking and...

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