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The bicentennial's impact on brand Singapore

Inclusive self-determination and multiculturalism are cornerstones.

The atrium at the Singapore Bicentennial Experience, where "rain" falls atop a huge flat circular screen. Titled From Singapore to Singaporean, it is an immersive exhibition with family-friendly features and held at the Fort Canning Centre.

AS SINGAPORE'S bicentennial year draws to a close, what is its impact on brand Singapore?

Some observers, including Jonathan McClory from the Soft Power 30 Index (where Singapore retained its 21st ranking this year), have noted the potential for aspects of the content from Singapore's...

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