The business of creative industries

Creative industries worldwide are an important driver of economic growth and cultural influence. In addition to creating numerous jobs for the economy, creative industries can also shape public perception of countries, regions and cities (and hence place brand).

Singapore, too, understands the potential for creative ideas to transform the economy. Among its more high-profile projects include attracting Lucasfilm and video gaming giant Ubisoft to set up base in the country.

A risk-taking appetite among young Singaporeans is necessary for our creative industries to take off; so is overseas exposure. And where better to take a class of 24 students from Singapore Management University on a business study mission to gain insight into the creative industries than New York City. One of the world's creative cities, New York is a bastion of creativity and cultural and artistic production. From advertising agencies to arts organisations, the city's diverse creative sector is one of its most important economic assets.