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The digital reinvention of an Asian bank

DBS chief says it's not enough to apply digital "lipstick", the bank has to digitise completely

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The most important driver of change in the banking industry, though, has been the smartphone. Instead of going to a branch, to an ATM, or even to a desktop, customers can now go around with the bank in their pockets.

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"We've reached the stage where we have 100 flowers blooming in the core, including the audit team, the compliance team, the back office, the people in the call centre, and in sales. Everybody is part of this reimagining of the customer journey and of the process, and part of the digitising." - Mr Gupta

DBS is one of the leading financial-services groups in Asia. Headquartered and listed in Singapore, the company has a growing presence across the region and aspires to be what it calls "the Asian Bank of choice for the new Asia". One of the most important prongs of that ambition is the bank's

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