The new marketplace is an uncomfortable place to be

It requires us to do business outside the comfort zone of "business as usual".

Published Fri, Mar 6, 2020 · 09:50 PM

SINGAPORE has been a home to me and my family for the past decade. But it was a first for me to witness the strange phenomenon of empty shelves in the supermarket aisles that fateful Friday in February. Panic buying behaviour jolted by the Covid-19 outbreak is not unique to residents of the little red dot. As we enter the third month of the outbreak where the virus is spreading across the world, we're witnessing reports of more panic buying and stockpiling of everyday items at supermarkets in Hong Kong, Japan, Indonesia, Germany, New Zealand and the US. And we expect more as the virus makes its way into new countries.

The Covid-19 vi…