User Experience: Much sought-after X factor

INCREASED ownership of personal mobile devices and unfettered Internet access has given rise to a new breed of consumer - arguably some of the most informed yet impatient in history. The contest for attention has never been fiercer. Businesses seeking to meaningfully engage audiences and elevate themselves from the constant chatter of 24/7 news feeds and notification cycles have increasingly found themselves engaging and exploring the applications of User Experience (UX) design to enhance business growth.

WHY DOES UX MATTER?

In the digital economy, the entire relationship between a business and its audience often happens solely online. It has become increasingly important …