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Viewing creativity through the lens of the pandemic

In the face of the chaos arising from the pandemic, the world is now predisposed to a radical approach to innovation. The gravity of the situation draws businesses to take the leap of faith and innovate where they would previously be less daring.

Snow globes on display at the Viennese Original Snow Globe Manufacturer show in Vienna, Austria, in April. A special design has a roll of toilet paper inside the glass as an allusion to the panic buying at the beginning of the coronavirus crisis leading to a toilet paper shortage.

THE Covid-19 pandemic has brought a turbulent change to human life. Amid the overwhelming negative outcomes, the crisis also saw many people and organisations respond with rapid innovation. I turn to psychological research to examine what propels or hampers creativity amidst the pandemic....

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