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Why digital transformation efforts fail

Misunderstanding what this catch-all term means, coupled with poor internal alignment, is often why digital efforts do not succeed.

Digital transformation is the evolution of new business operations, outputs and outcomes. Think about how Netflix has redefined the way we access entertainment and the impact it has had on the industry, from cinemas to movie rental stores.

DIGITAL transformation encompasses how organisations employ technology to re-imagine and re-invent their processes and offerings, to achieve a competitive advantage across the business.

However, over the years, digital transformation has been used as a catch-all term that encompasses not...

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