Agentforce 360 Adoption Drives Strong Customer Growth for Salesforce Singapore

SINGAPORE - May 25, 2026 — Salesforce, the world’s #1 AI CRM, announced strong customer momentum, with Singapore organizations harnessing its AI and data technology to power their transformation into Agentic Enterprises. This momentum follows Salesforce’s commitment in 2025 to invest USD$1 billion in its Singapore business through 2030.

“The momentum behind Agentforce 360 shows that businesses are moving past experimentation to value realization. Our customers are actively transforming their businesses with AI and data to solve complex challenges in real-time, driving efficiency and reshaping what’s possible for businesses in Singapore,” said Paul Carvouni, Senior Vice President & General Manager, Salesforce ASEAN. “Singapore is well-positioned to lead this shift to an agentic AI future. With strong government initiatives, we have an opportunity to drive AI adoption across the economy, elevate the workforce with new skills and create high-value jobs to benefit workers and businesses.”

Driving customer success with the complete operating system for the Agentic Enterprise

Salesforce provides the complete operating system for the Agentic Enterprise, bringing humans, agents, apps, and data together on one trusted, unified platform. Customers realizing the transformative benefits include:

Kaplan uses Agentforce to improve operational efficiency and enhance student and prospect experience. Agentforce automates manual document screening and validation processes during admissions and will soon provide real-time responses for enquiries from new students and prospects on Kaplan’s website.

“By harnessing Agentforce, we are bridging the gap between administrative complexity and student needs. Technology is the vital foundation that allows us to scale personalized support and empower our learners to achieve their potential,” said Alex Chevrolle, Managing Director, Kaplan (Singapore).

Panasonic Asia Pacific uses Agentforce alongside their service team to triage customer requests, recommend personalized solutions and deliver more efficient customer support. First available on Panasonic’s Philippines online store in 2025, the company has expanded their use of Agentforce into Vietnam, Cambodia and Thailand last month.

“Our digital transformation journey has always been about more than just technology; it’s about fundamentally changing how we connect with our customers. By integrating Agentforce into our online store, we’ve moved beyond simple automation to creating truly intelligent, autonomous support,” said Mr Kimio Kobara, Director of Customer Service, Panasonic Appliances Marketing Asia Pacific.

INSEAD uses Agentforce to provide always-on support for prospective and current students on its website and e-portal. The customer service AI agent handles 24/7 FAQ support, provides course recommendations and automates routine tasks in the student purchase journey such as payment plans, case updates and more.

“Agentforce allows us to fundamentally rethink how we engage with our prospects and student body. By delivering highly personalized interactions and streamlining complex administrative processes, we’re not just providing quicker responses; we’re creating a more seamless and empowering educational journey for every learner,” said Nelson Tan, Executive Director, Digital Delivery, INSEAD.

HEPMIL Media Group runs its business end-to-end on Salesforce — from leads and opportunity management on Sales Cloud, seamless integrations across platforms with MuleSoft, team collaboration on Slack, to driving data-driven insights on Tableau.

“Salesforce has been transformative for HEPMIL — a true business engine that has powered and scaled with us through every stage of our journey, from start-up to regional expansion, and into our global integration with Publicis. Our leadership leads by example, whether that’s tracking business momentum daily on Salesforce or getting hands-on with our evolving Tableau dashboards, driving accountability and clarity across the organization. Salesforce isn’t just a CRM for us, it’s the backbone of how we run our business. Fun Fact: Our CEO checks Salesforce multiple times a day to track progress,” said Mushi Luke, CIO, HEPMIL Media Group.

Singapore Global Network (SGN), a division of Singapore’s Economic Development Board, uses Salesforce as a unified platform to deepen engagement with their global community of about 300,000 members. SGN is deploying Data 360 to unify disparate data sources, establishing the trusted foundation required for an agentic future.

“Salesforce has been useful in transforming SGN towards a more data-driven organization from enabling deeper analysis of our member engagement data to automating our funding programs and smoothening our case management processes. With Data 360 and our move toward AI-integrated workflows, we’re not just managing a network; we’re proactively enhancing the way we connect with our global community,” said Ming Xuan Lee, Deputy Director, Digital Products, Singapore Global Network.

StarHub is evolving how its teams connect and collaborate as part of its journey as a cloud-first, AI-powered digital platform company. StarHub has rolled out Slack across the organization and is progressively building on its use to strengthen employee communications and engagement.

Slack serves as an engagement layer where work happens, integrating AI, data, and workflows seamlessly into day-to-day operations.

“At StarHub, it starts with our people and how they work together every day. Slack is helping us bring our teams closer, starting with how we engage and communicate across the organization. It simplifies how work gets done, making it easier for our people to share information, stay aligned, and focus on delivering better outcomes for our customers,” said Quinny Lei-Flower, Vice President, Business Technology Solutions, StarHub.

Salesforce and partners’ AI investments drive innovation and AI adoption in Singapore and across ASEAN

Salesforce is unveiling its AI Innovation Hub in Singapore in June, purpose-built for customers and partners to co-innovate, test, and rapidly deploy Agentforce. The AI Innovation Hub will feature space for hands-on demos, Agentforce activations, and AI fluency training initiatives.

This year, Salesforce will collaborate with Accenture, PwC Singapore, and Huron respectively to develop Centers of Excellence (CoEs) for data and AI innovation in Singapore. The CoEs will bring together partners’ deep implementation expertise and Salesforce’s trusted and unified platform to help customers accelerate their journey toward becoming Agentic Enterprises.

The CoEs will serve as joint innovation hubs where the companies will collaborate to develop new applications, and capability development centers will provide hands-on Agentforce training and strengthen delivery capabilities. Together with its partners, Salesforce plans to launch more Data & AI CoEs in Thailand, the Philippines & Indonesia this year.

About Salesforce

Salesforce helps organizations of any size become agentic enterprises - integrating humans, agents, apps, and data on a trusted, unified platform to unlock unprecedented growth and innovation. Visit www.salesforce.com for more information.

This press release was published as it was received from our partner, without any editing from The Business Times (BT) team.

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