Hakuhodo & SC Ventures partner to expand Japanese IPs globally
Hakuhodo & SC Ventures team up to monetize anime & manga IPs through fintech and tokenization
SINGAPORE – March 5, 2025 – Hakuhodo DY Media Partners has signed a Memorandum of Understanding (MoU) with SC Ventures to explore business initiatives aimed at expanding and accelerating the overseas growth of Japanese IPs, including anime and manga.
Hakuhodo DY Media Partners (Headquartered in Minato-ku, Tokyo, President: Hirotake Yajima) and SC Ventures (Headquartered in Singapore, CEO: Alex Manson), the fintech investment and ventures arm of the international banking group Standard Chartered (Headquartered in the UK, CEO: Bill Winters), are pleased to announce a strategic partnership to promote the expansion and acceleration of the overseas business of Japanese IPs.
About the Strategic Partnership
(1) Business study to promote expansion and acceleration of overseas business of Japanese IP
In recent years, the global market for Japanese IPs such as anime and manga has been growing, and we believe there is significant potential for further activation. Among these, we see great opportunities for market expansion in Asia and the Middle East, particularly in Indonesia, Singapore, and Thailand. Therefore, we will collaborate with SC Ventures’ “Project Engram,” which aims to explore and facilitate alternative investment opportunities for high-net-worth individuals (HNWI), enabling them to identify and assess new avenues for monetization.
The Project Engram team aims to connect rights holders with fund managers who hold financial licenses and explore unique investment opportunities for institutional and accredited investors.
(2) Exploration of the use of tokens/fintech technology.
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We are also considering the joint development and promotion of tokenized IP assets utilizing the technology of Project Engram. By integrating the technology of Project Engram, we aim to explore the possibility of enabling creators to tokenize their content and offer it to investors worldwide through fund managers with financial licenses. This approach aims to provide creators with immediate fundraising opportunities while offering investors access to a diverse and potentially high-value cultural asset.
Hakuhodo DY Media Partners and SC Ventures have been exploring and considering ways to transform content into an investable asset class separately. Through this partnership, we aim to accelerate these efforts and realize new possibilities by merging content and finance.
About SC Ventures
Company Overview Company Name: Hakuhodo DY Media Partners Headquarters: 5-3-1, Akasaka, Minato-ku, Tokyo, Japan Established: December 2003 President: Hirotake Yajima
Company Name: SC Ventures Headquarters: 21 Collyer Quay, Level 10, Singapore Established: 2018 CEO: Alex Manson
SC Ventures is the fintech investment and ventures arm of Standard Chartered. Based in Singapore, SC Ventures incubates new business models and transformative technologies to address the evolving needs of the financial ecosystem. The team collaborates with partners across industries to develop cutting-edge solutions to drive growth and create new market opportunities.
About Project Engram
Project Engram, at the forefront of IP tokenization, aims to connect rights holders with fund managers and explore alternative investment opportunities for high-net-worth individuals (HNWI).
This press release was published as it was received from our partner, without any editing from The Business Times (BT) team.
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