RetailX Debuts Groundbreaking AI Agents to Disrupt the Digital Media Industry

SINGAPORE – Nov 28, 2024 – RetailX, a Singapore-based startup and leader in retail media solutions, hosted a product launch event to showcase its cutting-edge AI agents designed to streamline media operations and elevate campaign performance. With the theme “What You Say Is What You Get,” the event featured live demonstrations of AI agents poised to revolutionize how brands execute digital media campaigns and engage with consumers. Held at the BLOCK71 Office, the launch brought together top executives, industry pioneers, and thought leaders for a day filled with insightful discussions and groundbreaking innovations.

Retail Media’s Next Chapter: Insights from Ivan Zhou’s Keynote

The event opened with a keynote by Ivan Zhou, Co-Founder of RetailX, who explored the rapid growth of retail media, now a $140 billion industry accounting for 20% of global digital ad spending. Zhou emphasized the increasing need for omnichannel connectivity and personalization, facilitated by AI-generated content that adapts dynamically to factors such as inventory levels, seasonal trends, and even local weather.

“Retail media is evolving beyond traditional boundaries, integrating seamlessly into both physical and digital touchpoints,” said Zhou. “Our AI agents empower retailers to turn every interaction into an opportunity for personalized engagement and measurable results.” Zhou’s keynote set the stage for the day’s main event: the unveiling of RetailX’s cutting-edge AI Agents.

Bruce Yang Presents ChainGen and the Power of AI Agents

Bruce Yang, Co-Founder of RetailX, captivated the audience with live demonstrations of AI agents, showcasing how they move beyond traditional marketing tools to act as dynamic co-pilots. AI agents, equipped with memory, planning, and advanced capabilities, learn, adapt, and execute complex marketing strategies with precision. Yang showcased how ChatBI can help transform raw data into actionable insights within seconds, generating detailed reports, interactive charts, and region-specific analyses. It automates complex tasks, including data cleansing and SQL query generation.

ChainGenTM is an advanced AI agent framework designed to revolutionize marketing by seamlessly integrating the roles of data analysts, creative designers, and campaign managers into a single, intuitive platform. Using interactive text boxes and flowchart-based interfaces, ChainGen enables users to plan, execute, and optimize multi-channel marketing strategies with precision and scalability.

To demonstrate its image and video generation capabilities, Yang used Coca-Cola as an example. Starting with a simple product image, ChainGen generated a realistic commercial ad by creating scenic backgrounds, adjusting lighting, and ensuring authenticity. It further analyzed brand data to design a complete marketing strategy, optimizing resource allocation across in-store, online, and offline channels. This process showcased ChainGen’s ability to automate complex tasks, deliver actionable insights, and adapt to real-time needs, positioning it as a game-changer in the world of retail media.

Roundtable: AI Driving the Future of Media

A highlight of the RetailX event was the engaging roundtable discussion titled “AI Driving the Future of Media,” which brought together prominent figures from the tech and academic worlds to discuss the transformative potential of AI agents. The panel, moderated by Dr. James Ong, a leading expert in AI and strategic consulting, provided a wealth of insights into how AI is shaping the media landscape and beyond. The distinguished panel included:

• Kenneth Tan, Founder of BeLive, Southeast Asia’s leading live-streaming technology company, which is approaching its Pre-IPO stage
• Dr. Li Xiaofan, Assistant Professor at NUS School of Computing, specializing in Blockchain and AI.
• Gavin Chua, Vice Chair of SGTech, with extensive experience in helping startups adopt AI solutions effectively.
• Dr. James Ong, Founder and Managing director of Artificial Intelligence International Institute (AIII)
• Bruce Yang, Co-Founder of RetailX and visionary behind its AI-agent solutions

Key Insights and Discussions

• Kenneth Tan: AI in Live-Streaming - Tan highlighted how AI revolutionizes live-streaming for brands like Vivo, managing large-scale interactions such as moderating streams with over 300,000 viewers. He also shared how BeLive leverages AI for personalized product recommendations, enhancing engagement and sales.
• Li Xiaofan: Versatility of AI Agents - Xiaofan explained that AI agents go beyond traditional models by continuously learning and adapting. He emphasized their ability to handle tasks like customer analysis and strategy development, making them vital for scaling businesses.
• Gavin Chua: Boosting Local AI Startups - Gavin said RetailX’s innovative media and retail use cases - with the help of AI agents - provide a useful model for how local companies and startups can adopt GenAI for business growth.
• Bruce Yang: RetailX’s Positioning - Yang highlighted RetailX’s expertise in retail media, with AI agents automating campaign management, analytics, and content creation for global retail and brand clients, such as Walmart and P&G. He positioned RetailX as a pioneer in AI-Agent-driven retail solutions.
• Future Directions - The panel discussed AI’s potential, with Tan emphasizing personalized commerce, Chua advocating for open-source AI, Yang highlighting billion-dollar opportunities in AI Agent’s connecting the dots unconnected by web and mobile internet, and Xiaofan noting the need for research to enhance AI tools

Event Highlights: A Showcase of Innovation

RetailX’s event broke new ground by adopting a hybrid format, combining in-person engagement with live-streaming to reach a broader audience. With close to 100 participants joining remotely via live-streaming and a packed room of attendees onsite, the event transcended traditional presentations. It featured interactive demos, live Q&A sessions, and multimedia showcases, providing both physical and virtual attendees with a comprehensive view of RetailX’s cutting-edge AI technology.

RetailX’s marketing AI agents offer a comprehensive suite of functionalities, including:

• Automated campaign planning and scheduling.
• Real-time content generation for ads and videos.
• Advanced analytics for customer segmentation and trend prediction.
• Multi-channel optimization to enhance ROI.

The platform’s adaptability ensures relevance across industries, making it a versatile tool for modern marketers.

A Vision for the Future

RetailX aims to redefine retail media by integrating AI at every level of campaign execution. From initial ideation to final deployment, the platform provides a seamless, efficient, and scalable solution. “We are on the brink of fully autonomous media operations,” Zhou noted. “This is the future of advertising, where AI drives every decision with precision and creativity.”

About RetailX

RetailX, a Singapore-based startup, is a leading retail media platform that empowers retailers and brands to build and manage Retail Media Networks (RMNs) through data unification. Its solutions unify omnichannel data, integrate in-store and online inventories, and offer AI-driven tools for seamless media buying and omnichannel data activation.

Its solutions focus on maximizing customer engagement and driving impactful retail media campaigns. The company empowers retailers with advanced software and hardware services, including interactive screens and GenAI-powered creative generation, to enhance customer engagement and streamline operations across all retail channels.

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