Winning Smart Shoppers: Shopee Brands Summit 2025 Sets the Stage for E-Commerce Growth

SINGAPORE – March 24, 2025 – Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, successfully hosted the much-anticipated Brands Summit 2025 on 14 March. Themed “Winning Smart Shoppers: Riding on Tech and our Ecosystem to Drive Consumer Value”, the fifth annual summit held at Capella Singapore brought together over 300 attendees representing 100 brands. The event recognised outstanding brand achievements and outlined strategic priorities aimed at strengthening partnerships, optimising content strategies, and enhancing customer engagement.

A key highlight was Shopee’s deep integration of AI-driven innovations across content creation, discovery, shopping experiences, and logistics. These advancements are designed to enhance seller operations, drive business growth, and create a seamless consumer shopping journey.

Empowering Brands with AI-Driven Content & Influencer Tools

Shopee continues to enhance content discoverability and engagement by leveraging AI-powered tools to create smarter, more immersive user experiences. Over the past year, the platform has seen a 2x increase in the efficiency of our content through the increased visibility of live streams and videos, seamlessly integrating them into search and recommendations. The Mini Feed feature - recently launched in Indonesia (ID) and Malaysia (MY)—enables users to seamlessly swipe through full-screen videos and make purchases in one click, allowing potential buyers to make faster, more confident purchase decisions. Following positive user feedback, Mini Feed will roll out across all markets by the end of 2025.

Shopee is introducing new tools to help sellers create content efficiently and drive sales. The AI Generation Tool (Q3 2025) will turn images into videos, saving sellers and brands the effort required for content creation. Enhancements to Affiliate Marketing Solutions will help sellers collaborate more effectively with influencers. Besides the existing Affiliates Leaderboards, the system will now provide algo-driven recommendations for top influencers, helping to further optimise campaign performance.

On top of the new tools, sellers can connect directly with MCNs (Multi-Channel Networks), which manage multiple influencers, making large-scale influencer collaboration easier. The existing Chat with KOLs feature will also be enhanced to make the communication between sellers and creators more streamlined, ensuring well-coordinated campaigns that drive sales and expand customer reach.

Elevating Buyer Experience with Speed and Convenience

To deliver best-in-class online shopping experiences with exceptional service quality, Shopee is enhancing the buyer experience by improving warehousing, fulfilment services, and delivery speed. These improvements ensure faster, more reliable order fulfilment, helping sellers scale efficiently while elevating customer satisfaction.

- Fulfilled by Shopee (FBS) for Seamless Operations – FBS allows sellers to store their products in Shopee’s in-house warehouses, where Shopee handles everything—from picking and packing to shipping—whenever an order is placed. This reduces sellers’ workload, ensuring faster processing times and reliable fulfilment. With Shopee managing logistics, businesses can focus on growth and provide a smoother shopping experience for customers.

- Algo-Driven Demand Forecasting for Smarter Stock Management – Shopee leverages advanced algorithms to accurately predict product demand, enabling sellers to maintain optimal stock levels. This minimises out-of-stock (OOS) issues, ensuring buyers find what they need while reducing lost sales opportunities. At the same time, it helps businesses avoid overstocking, streamline inventory management and minimise storage costs.

- Faster & More Accurate Delivery with 3PL Partners – Shopee works closely with third-party logistics (3PL) partners to streamline deliveries, ensuring orders reach customers quickly and in great condition. Optimised delivery routes and advanced logistics technology reduce delays and errors. For sellers, this means fewer shipping issues, higher customer satisfaction, and better ratings, all of which contribute to increased sales and repeat purchases.

By investing in these enhancements, Shopee makes online shopping smoother, faster, and more reliable. This allows businesses to scale more efficiently while ensuring customers receive exceptional service. The platform will also deliver a safer and more reliable buying experience by innovating Brand Protection measures, incorporating AI-powered proactive detection and stricter seller policies to ensure authenticity and security.

Leveraging Technology for Smarter Shopping and Selling

Shopee continues to lead digital commerce innovation by integrating AI-driven capabilities that enhance both consumer experience and seller performance. By leveraging cutting-edge technology, Shopee refines the shopping and selling experience with AI-powered tools that make buying more engaging and help sellers attract, convert, and retain customers more effectively.

- Smarter Product Recommendations & Summaries - AI Shopping Assistant personalises product suggestions based on shoppers’ preferences, making it easier for buyers to find what they need. This increases product visibility and helps sellers boost sales. AI-driven automated product summaries highlight key details, simplifying purchase decisions and improving conversion rates.

- Interactive Shopping Tools for More Confident Purchases - Features like BeautyCam 2.0 and Virtual Fitting Room let buyers try products virtually, reducing hesitation and lowering return rates. This benefits sellers with higher customer satisfaction.

- AI-Generated Product Images & Videos - Shopee’s AI creates professional product visuals automatically, saving sellers time and effort while ensuring their storefronts look appealing and attract more buyers.

- Customisable Storefronts for Better Engagement - Sellers can easily personalise their shop layouts to highlight promotions, bestsellers, and seasonal deals, making their stores more engaging and increasing sales potential.

- AI Shop Chatbot for 24/7 Support - Shopee is rolling out AI-powered chatbots to help sellers respond instantly to customer inquiries. This saves time, improves buyer satisfaction, and increases trust, leading to higher conversions and repeat purchases.

By integrating AI and smart tools, Shopee is making shopping easier and more engaging for buyers while helping sellers increase sales, reduce workload, and grow their business efficiently.

Handhika Jahja, Executive Director, shared, “The annual Brands Summit reaffirms our commitment to empowering brands with cutting-edge technology, data-driven insights, and a robust ecosystem designed for long-term success. As the digital commerce landscape evolves, we are focused on deepening collaborations and delivering seamless shopping experiences that drive value for both brands and consumers. Together, we will continue to redefine e-commerce and unlock new avenues for sustainable growth.”

About Shopee

Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce.

Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena and SeaMoney.

This press release was published as it was received from our partner, without any editing from The Business Times (BT) team.

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