Editors Talk: News at your fingertips with social media (Ep 7)
Social media is for everyone and everything but how do you harness it to put your business and your narrative out there amid all the noise? Claressa Monteiro speaks with Alvina Soh, social media editor at The Business Times to find out.
Synopsis: A monthly podcast conversation inspired by The Business Times column Off The Record, in which editors from the newsrooms of SPH Media, discuss the modern news industry from their insider’s perspective.
Highlights of the conversation:
01:31 What is BT’s social media strategy
06:65 The importance of data analytics
11:18 is loyalty building possible with social media
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15:07 Plans for 2024
Hosted by: Claressa Monteiro (claremb@sph.com.sg)
With Alvina Soh, social media editor, The Business Times
Edited by: Claressa Monteiro
Recording engineer: Joann Chai Pei Chieh
Produced by: BT Podcasts, The Business Times, SPH Media
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Do note: This podcast is meant to provide general information only. SPH Media accepts no liability for loss arising from any reliance on the podcast or use of third party’s products and services. Please consult professional advisors for independent advice.
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Discover more BT podcast series:
BT Money Hacks: bt.sg/btmoneyhacks
BT Mark To Market: bt.sg/btmark2mkt
PropertyBT: bt.sg/btpropertybt
WealthBT: bt.sg/btwealthbt
BT Market Focus: bt.sg/btmktfocus
BT Branded Podcasts at: bt.sg/brpod
BT Lens On: bt.sg/btlenson
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