Editors Talk: Reaching the consumer of tomorrow today (Ep 6)
The Business Times introduced Thrive, a young audience initiative to future proof itself. Vivien Shiao, young audience editor joins Claressa Monteiro, podcast editor in the studio to discuss the development of a future audience, curating content and building loyalty.
Synopsis: A monthly podcast conversation inspired by The Business Times column Off The Record, in which editors from the newsrooms of SPH Media, discuss the modern news industry from their insider’s perspective.
Highlights of the conversation:
00:49 Who is young audience
07:50 What are you doing to create loyalty
09:07 Data analytics
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12:08 Looking ahead to next year
Hosted by: Claressa Monteiro (claremb@sph.com.sg)
With Vivien Shiao, young audience editor, The Business Times
SEE ALSO
Edited by: Claressa Monteiro
Recording engineer: Joann Chai Pei Chieh
Editing engineer: Claressa Monteiro
Produced by: BT Podcasts, The Business Times, SPH Media
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