PropertyBT: Selling Singapore’s new dream homes
Singaporeans have always had a special interest in real estate investment so GuocoLand’s recent success in Lentor might have piqued your interest. It certainly piqued Leslie Yee’s interest.
As host of The Business Times podcast PropertyBT, he sat down with Dora Chng, residential director at GuocoLand to garner insights into their residential developments in the latest podcast episode.
Unearth market trends and insights
The pair explore why new condo units in Singapore are commanding high prices and selling like hotcakes. With Chng’s expert insights, listeners gain a comprehensive understanding of the unique appeal and advantages of owning a brand-new condo compared to resale properties. This episode is packed with data and observations that can help potential buyers and investors make informed decisions.
She explains the intrinsic value and attraction of new condos, such as modern designs, fresh tenure, and state-of-the-art facilities. She also points out that new developments often integrate leisure and practical amenities, making them highly desirable.
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Despite the higher price point of new condos—40 per cent higher on average compared to resale units—Chng explains why these properties are worth the investment. She proposes that enhanced facilities, strategic locations near MRT stations, and flexible, contemporary layouts are key reasons.
The conversation then delves into GuocoLand’s successful projects in the Lentor area, illustrating how the company has innovatively marketed and sold multiple developments despite a competitive landscape. Here again Chng shares insights into their strategic approach which offers valuable lessons for real estate professionals and investors.
Evolving buyer preferences
Yee and Chng move on to discuss how buyer preferences are shifting, with modern buyers valuing location convenience and flexible living spaces. Chng highlights the changing demographics and needs of condo buyers in Singapore, ensuring that listeners are up-to-date with current market trends.
The podcast shines a light on GuocoLand’s forward-thinking projects that emphasise wellness and sustainability. Chng then shares intriguing details about the upcoming Spring Leaf Residence, designed to coexist harmoniously with its natural surroundings—an increasingly important factor for environmentally conscious buyers. A definite highlight for listeners who might be considering a property purchase.
Show flats vs virtual walkthroughs
The episode covers the enduring importance of show flats in an age of advanced virtual reality technology. Here Chng provides practical advice on what to look for in show flats, offering essential tips for potential buyers to visualise their future homes accurately.
Listen now to this candid discussion, between Leslie Yee of The Business Times and Dora Chng from GuocoLand which addresses common concerns about the timing of property purchases and financial planning. Useful advice whether you are a prospective buyer for investment or looking for a home.
PropertyBT is a podcast of BT Correspondents. Look out for the next episode featuring senior correspondent Ben Paul. And if you have any thoughts or questions, feel free to reach out to us at btpodcasts@sph.com.sg.
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Written and hosted by: Leslie Yee (lyee@sph.com.sg)
With Dora Chng, residential director, GuocoLand
Edited by: Emily Liu & Claressa Monteiro
Produced by: Leslie Yee, Emily Liu & Chai Pei Chieh
A podcast by BT Podcasts, The Business Times, SPH Media
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