The truth about TikTok money: Avoiding pitfalls and building long-term wealth
“Girl Math.” “Cash stuffing.” “Side hustles that make you rich overnight.” If your feed sounds like a finance masterclass wrapped in memes, welcome to FinTok which is the part of TikTok where money meets viral culture. Some of it’s smart. Some of it is downright dangerous.
In this week’s episode of Money Hacks by The Business Times, host Howie Lim speaks with Seth Wee, content creator and founder of sethisfy.com, to separate the financial sense from the nonsense. They dig into why short-form advice so often goes viral and how to tell when “investing tips” are just entertainment in disguise.
Why listen
- The myth of easy money: Most viral “side hustles” are neither easy nor sustainable. Wee explains why effort, not clicks, still drives real income.
- The danger of oversimplified finance: When nuance gets cut for screen time, risk skyrockets. Learn what to check before you follow any 60-second “investment hack.”
- Building balance, not burnout: From budgeting trends to “cash-only weekends,” the pair explore smarter ways to save without turning your life into a spreadsheet.
They also talk about financial red flags from influencers flaunting luxury on sponsorship cash to trends that mistake speculation for strategy. The verdict? Listen now to get the big picture about FinTok.
Money Hacks is the flagship personal finance podcast from The Business Times, hosted by Howie Lim. Catch past episodes at bt.sg/podcasts. Have a burning question or episode idea? Email the team at btpodcasts@sph.com.sg.
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Written and hosted by: Howie Lim (howielim@sph.com.sg)
With Seth Wee, content creator, sethisfy.com
Edited by: Howie Lim & Claressa Monteiro
Produced by: Howie Lim & Chai Pei Chieh
A podcast by BT Podcasts, The Business Times, SPH Media
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