The Business Times
business-time-50

Agencies strive to boost headcount - but up to half of 30,000 agents may be dormant

Number of resident households up 21% from 2012 to 1.39 million in 2021, triggering fears of insufficient quality agents to serve customers

google-preferred-sourceAdd BT as a preferred source

Corinne Kerk

Published Sun, Jun 19, 2022 · 02:56 PM
    • File photo of crowds at a sales gallery. Developers are more likely to appoint agencies to market new projects the higher their headcount.
    • File photo of crowds at a sales gallery. Developers are more likely to appoint agencies to market new projects the higher their headcount. CDL

    THERE are over 30,000 registered property agents in Singapore, but the number may be misleading as some estimate that as many as half of all agents could be dormant.

    This comes amid intense competition among real estate agencies to boost headcounts because developers tend to engage the bigger agencies to market their projects.

    Based on figures from industry regulator Council for Estate Agencies (CEA), there are 32,414 registered agents spread across 1,102 agencies as at Jan 1, 2022.

    Singapore propertyProperty agentsPropNexERA RealtyHuttons

    TRENDING NOW

    Liang’s net worth more than doubled to US$36 billion, from around US$16.7 billion, according to the Bloomberg Billionaires Index. 

    DeepSeek founder Liang Wenfeng becomes the world’s richest AI model creator

    Employees may grumble about long hours, difficult clients or demanding deadlines, but often the biggest push factor is how they are treated.

    What makes a good job? Feeling that you matter

    US Secretary of State Marco Rubio (far left) and Treasury Secretary Scott Bessent listening as President Donald Trump (centre) speaks to the media on the sidelines of a Nato summit in Ankara, July 8, 2026.

    A new kind of ‘ceasefire’ between US and Iran where talks, strikes are part of the same process

    Andrew Burych, managing partner and head of East Asia for Brookfield’s real estate group, is still bullish on industrial assets in Singapore.

    Brookfield eyes further Singapore acquisitions after investing close to S$900 million

    Latest T-bills Treasury Bills Results & Interest NewsLatest SSB Singapore Savings Bonds NewsLatest COE Certificate of Entitlement News
    Latest Johor-Singapore SEZ NewsLatest BTO Build To Order & Sales of Balance NewsLatest STI Straits Times Index NewsLatest SGX Dividends, Share Price NewsLatest Bonds Market NewsLatest Singapore Stocks To Buy NewsLatest Singapore Economy News
    View More