Ascott looks to develop revenue streams beyond rooms, grow luxury offering

THE Ascott Limited is looking to diversify its revenue streams ahead of its 40th anniversary next year.

It began its journey along Scotts Road in 1984. The Ascott Singapore was the first international-class serviced residence in the Asia-Pacific. In the following years, the company focused largely on revenue per available room, applying its expertise in managed serviced residences mainly for long-stay guests. 

Speaking to The Business Times in an exclusive interview, Kevin Goh, chief executive of The Ascott Limited, said: “With our hotel-in-residence flex-hybrid model, we are able to diversify our revenue streams by offering a wider range of hotel services and amenities, and cater to different customer segments, varied by length of stay.