Beauty giant Sephora stays the course in Singapore, investing in store upgrades over expansion
It maintains 11 shops across the island, with overall selling space inching up 4% year on year
Add BT as a preferred source
[SINGAPORE] While other retailers may have scaled back in Singapore, beauty giant Sephora is taking the opposite route: refreshing its brick-and-mortar stores and hitting record sales.
The French cosmetics chain debuted in South-east Asia when it launched its retail store in Singapore at Ngee Ann City in 2008. In a span of eight years, it expanded to 11 stores located across the island, including in the suburban areas of Jurong and Woodlands.
The beauty retailer has since maintained its presence in the city-state, with the number of brick-and-mortar stores remaining stable, and overall square footage inching up after some outlets underwent revamps.
TRENDING NOW
CSE Global independent director quits after clashes with chairman Eugene Lai over board refresh
Room for more offices, homes and green spaces to make Orchard Road more vibrant
‘I felt like dying’: Thai Singha beer scion speaks up after disclosure of alleged sexual abuse
MAS revises takeover and merger code to enhance competition and disclosures
