CapitaLand Investment brings new-to-market brands to malls in China, rides ‘emotional consumption’ wave
Keeping its offerings fresh and appealing to consumers’ desire for inexpensive items that bring them comfort helps it to keep pace with the country’s dynamic retail scene
[SHANGHAI] At Raffles City Shanghai, shoppers can find some of the most popular brands in China such as cosmetics brand Judydoll and cult-favourite milk tea chain Ah Ma Handmade.
Alongside these, the CapitaLand Investment (CLI) managed mall is also home to Singapore bags and shoes retailer Charles & Keith and bak kwa maker Bee Cheng Hiang, giving Chinese consumers a flavour of the city-state’s retail offerings.
CLI’s ability to introduce new-to-market brands to the Chinese market is one of the ways it distinguishes its malls in the country’s dynamic retail scene, said Puah Tze Shyang, chief executive officer of CLI (China) in a media interview in September, ahead of CapitaLand Commercial C-Reit’s (CLCR) listing on the Shanghai Stock Exchange on Monday (Sep 29).
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