Carving out bigger roles for malls

IT'S NO secret that digital retail provides consumers with a convenient channel for shopping, or that younger technology-savvy consumers prefer online shopping over malls for selected goods and services.

But as we have seen at Jewel Changi, physical retailers are showing they are still relevant in the digital age, with landlords finding innovative ways to enhance the real-life shopping experience and social interaction element in malls, something e-commerce cannot fulfil.

In our latest research, we identified five strategies malls can adopt using examples from around the world.