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Developers chasing prime London land face squeeze

Analysts cite rising land prices and building costs as the luxury market cools

[LONDON] Developers of prime London homes, the best-performing properties in the UK since 2009, risk being squeezed by spiralling land prices and building costs as the luxury market cools.

"The biggest risk for developers is overpaying for a site based on the assumption that sales values in two or three years' time" will be rising, Mark Farmer, head of residential at consulting firm EC Harris, said. "That's a very dangerous game to play. More importantly, they need to be factoring in construction-price...

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