ERA bags exclusive listing rights for Singapore properties on Fang.com
Real estate agency's head sees move as an opportunity to expose its agents to Chinese investors
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ERA Singapore has inked an exclusive deal to list Singapore properties on Fang.com, upping the ante on capturing a bigger share of the lucrative China market as Chinese clients are the second-largest buyers of homes here.
On Tuesday ERA said it is acquiring exclusive listing rights on Fang.com, a NYSE-listed company and the market-leading Chinese property portal with 80 million registered users and a monthly visitor count of 14.83 million for the Singapore property listings section.
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