Frasers Hospitality repositions portfolio with move into premium rental apartments
China anchors company’s premium rental push with launch of Modena by Fraser Shenzhen
Add BT as a preferred source
[SHENZHEN] Frasers Hospitality is undertaking a group-wide repositioning across its portfolio, extending beyond its core serviced apartment business into the premium rental apartment segment as it adapts to shifting demand trends.
The process kicked off with the launch of Modena by Fraser Shenzhen – a 325-unit premium rental apartment for young working professionals – on Jan 22.
The shift reflects changing living patterns and growing demand for premium rentals in China. Travellers and relocating residents are increasingly younger, while fewer senior professionals move with their families.
TRENDING NOW
MedPark’s assistant CEO runs a hospital where patients, physicians precede profits
E-commerce is killing ‘real’ commerce, says China’s beverage king Zhong Shanshan
Laos-China Railway picks up steam, but S-E Asian country struggles to capture gains
NDR 2026: Singapore to create new Western island to support 'new generation of industries'
