Genting scion Lim Keong Wee takes principles from ‘university of life’ to build his wellness empire

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[SINGAPORE] As the grandson of the late Lim Goh Tong, founder of Malaysian conglomerate Genting Group, Lim Keong Wee had a blueprint for success already laid out for him. He has instead chosen to spend the past decade building Cover Projects, a turnkey solutions provider focused on creating and managing wellness-centric communities.

In July, the company opened The Initial Sama, a serviced residence at 26 Evans Road and its largest project to date. “Sama” is a Sanskrit word meaning balance and harmony, and the project aims to focus on contemporary well-being.