Grand buildings help keep Macy's afloat
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New York
THE Macy's Thanksgiving Day Parade is an indelible holiday tradition. But the company that has sponsored the parade for nearly a century is being tested like the SpongeBob balloon in a strong wind.
Battered by e-commerce competition, Macy's sales have fallen for 11 consecutive quarters, and its stock price has plunged about 41 per cent this year.
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