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The growing allure of Black Friday sales
Coming so soon after Singles Day, is it worthwhile for retailers to jump on the bandwagon?
Add BT as a preferred sourcePublished Sun, Nov 24, 2019 · 09:50 PM
THE annual Singles' Day sale on Nov 11 has passed but coming up soon is the next major shopping affair - Black Friday - on Nov 29.
With slightly less than a three-week interval between the two big sales events, should retailers scurry to gear themselves up for this event as well?
The term "Black Friday" was interestingly first associated with a financial crisis when the US gold market crashed in the late 1800s.
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