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Home-naming tradition makes 21st Century revival

In the US, people are treating their homes more like the rest of their digital identity

[NEW YORK] Sasha Lord has never met the residents of Hell or Namaste, Om shanti, but she has spent a lot of time thinking about them. For a while, every time Ms Lord, a 32-year-old band promoter in Arlington, Virginia, posted a photograph on Instagram from her studio apartment, she was reminded of their existence.

Select filter. Write caption. Name location.

It was during that final step in uploading her photo that a list of places nearby would pop up - not just the names of businesses in the area, but nicknames people had given their homes. Hell and Namaste, Om shanti were always near the top.

Courtesy of geotagging software, Ms Lord was being introduced time and again to two of her closest neighbours...

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