Hongkong Land leans on ‘hotelification’ to boost Singapore office portfolio performance

[SINGAPORE] At Marina Bay Financial Centre Tower 2, concierge staff weave through crowds in the lobby, greeting visitors and assisting them with their enquiries. 

The set-up is more similar to what guests typically encounter in a luxury hotel than what they would usually find in an office building.  

Since 2019, Raffles Quay Asset Management (RQAM), which looks after Marina Bay Financial Centre (MBFC) and One Raffles Quay (ORQ), has worked with asset owner Hongkong Land to redesign and reposition the office spaces in its portfolio to create a hotel-like experience for visitors.